This agency-winning Keds campaign re-launched the brand globally going into it’s 100th year as a woman’s shoe brand. Our work redefined the global brand platform across video, print, social, and digital mediums. The campaign generated 2.3 billion impressions, Over 500,000 social shares, increased Instagram following by 50% and within a quarter after launch increased e-commerce sales by 30%.
The ask: resuscitate a dying vitamin brand amongst the clutter of the New Year’s Health Resolution market and pick up a younger demographic along the way. Our answer: Create a fun, engaging mini-workout regime via the brands previously neglected social channels to put Centrum on the minds of millennials who before considered it only as something in their grandparents medicine cabinets. The result: 6 million impressions in the first week (and we barely broke a sweat!)
When the weeks leading up to Christmas count for 75% of annual sales, you need an idea as big as, well, Christmas. Through the brands digital and social channels our Give Girl Power campaign remained true to the brand’s STEM-inspired mission while selling the bejesus out of Goldie and her squad. In fact, Facebook sales revenue increased 83% versus the previous year, our Black Friday initiative doubled conversions, email open rates went up 2% and email click rates rose 7%. A Merry Christmas indeed.
How do you convince millennial first-time moms that prescription pre-natal vitamins aren’t just for high-risk pregnancies, but the best choice for every pregnancy? By empowering her—rather than boring/scaring the shit out of her. Our category defying campaign started a socially driven conversation among these moms-to-be on a practically non-existent budget. The result? 29 million impressions in the first 8 weeks and 113% increase in website traffic. That’s a lot of healthy babies.
Vitafol Facebook video
We even re-designed their logo.
A global launch of new Jergens Naturals line that challenged consumers to question why their lotion is full of fake ingredients. For the US launch, mannequins were set up in Verdi Square in NYC on 72nd and Broadway exploiting the fact that fake moisturizers should only be used on fake skin. Over in the UK we launched naturals by staging a big protest against all things fake in Hyde Park. Declaring once and for all that natural is best.
Point of sale flash cards for Tommee Tippee baby products.
To launch Ricola Revitalizing Herb Drops we took over a busy corner in New York City to bring our fizzy feeling to life. Users were invited to taste the new drop and experience Ricola's new fizzy world for themselves. To get the word out virally, fans were encouraged to try out our Fizz Feeling GIPH Generator to create unique, fun GIPHS to share with friends.
To launch this deliciously new deli sandwich delivery app we spoke to New Yorkers at their most captivated (and potentially most hungry) points in the day—on the subway. And we did it in a way that would make them laugh—ok, New York City laugh, so almost smile.
Unbranded teaser campaign for launch of the redesigned Wyndham hotel chain.