Labatt Debates

With political debates heating up across the country, Labatt needed to join the conversation without sounding like, well, their weird, old uncle. So we tapped into what young guys really, really want to debate. Stupid shit. Things like: is a hot dog a sandwich and how to correctly pronounce gif. This social campaign (a first for Labatt) engaged consumers to join the conversation while reminding them there’s one thing everybody agrees on. Drinking Labatt is always a good thing.