Terra Chips #snackinterracolor

Everybody loves Terra Chips. Problem is, too many everybodies were only buying them for special occasions. So we turned these chips into an everyday snack by positioning Terra as the antidote to beige snacking. First, we created our own TERRAcolor palette, creating colors lifted directly from the chips themselves. From there, Snack in TERRAcolor was born. In the first year we produced weekly social content, long and short form films, JetBlue activations and guerilla stunts. Millennials sure had the munchies. FaceBook engagement grew 200%, Instagram went up 135%. Sales went up 6.85% and purchase intent grew 36% more than any other chip. (And we only personally consumed 974 bags of Terra Chips in the process.)