Simmons
On the eve of its 150th birthday, Serta Simmons came to us to re-launch Simmons’ as their go-to brand for Gen-Z consumers looking for a mattress to crash (but also hang, work, play, binge), you know, live on. We reinvented Simmons as the mattress brand made to fit into the Gen-Z lifestyle—overhauling it’s entire identity from logo to organic social to paid media. All to connect with these new consumers for the first time in the history of the brand.
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