Labatt: FERAL MILLENNIALS

This pitch-winning work launched a completely new brand for Labatt by making it relevant to Millennials who previously thought Labatt could only quench the thirst of their grandpas. Our long form film directed by Casey Storm was conceived off the insight that millennials are stuck in their devices and missing out on real life — outdoors. We released the film on platforms millennials are actually watching in the lake regions of NY and the mid-west.