Centrum Snackables

For this Centrum campaign we thought small. Really, really small. But it was a good thing, we swear. The idea was stupid simple (our most favoritest kind.) What if we showed the world what it looks like to feed their tiny cells? Hint: it looks really freaking cute, because small things are just cuter, fact. Results? Oh, those were bigly. We created over 40 unique pieces of content and pushed it out via YouTube (view rates increased by 90%), Facebook (up 25%) and Instagram where we utilized stories—a first for the brand.